Size of Behaviorally-Targeted Online Advertising Market

Behaviorally-targeted advertising refers to the practice of using information collected about a user’s web-browsing behavior and then targeting the user based on his or her prior web site visits.
Geographic reference: United States
Year: 2006 and 2009
Market size: $350 Million and $1.1 Billion respectively
Source: Walled Lake Journal, November 5, 2009, p. B10
Original Source: eMarketer

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