Vitamin Supplements

Multivitamin tablets, powders and liquids dominate this category with 55% of the total vitamin supplement market. Vitamin B is the second largest category with 13% followed by vitamin C which represents 11% of the marekt.

Geographic reference: United States
Year: 2008
Market size: $8.5 Billion
Source: National Foods Merchandiser, September 2009, p. 22.
Original source: Nutrition Business Journal

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