The size of the market for all Halloween holiday spending is rather hard to measure as it incorporates many things, candy, snacks, costumes, pumpkins, scary decorations, etc. The results of a much-quoted survey under taken by the National Retail Federation are what we present here. They represent an increase of 17% over estimated spending on Halloween in 2009. Shall we take this as a good sign, a sign of people feeling freer to spend money on non essentials?
Geographic reference: United States
Market size: $5.8 Billion
Source: “Halloween Spending Expected to Rise this Year,” October 11, 2010, Kansas City Star, [Online] here.
Original Source: National Retail Federation