Valentine’s Day as a Market

Based on a survey conducted for the National Retail Federation, spending on Valentine’s Day is expected to be up in 2011 after two down years in 2009 and 2010. For all those in the business of selling flowers, cards, chocolates, champagne, footsie pajamas, and romantic dinners out, here’s hoping the forecast is correct!

Geographic reference: United States
Year: 2005 and 2011 forecast
Market size: $13.19 and $15.7 Billion respectively.

Source: “Men to Pay High Price for Love on Valentine’s Day,” an NRF press release from January 31, 2006, available online here. The estimate for 2011 is from the same source, 2011 Valentine’s Day Consumer Intentions and Actions Survey, the press release for which is available here.
Original Source: National Retail Federation and BIGresearch.

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