Today we will present the first in a series of market sizes based on the online sale of a particular line of merchandise. The
online sale of furniture is our market for today.
Geographic reference: United States
Year: 2003 and 2008
Market size: Sales: $3.1 and $9.8 Billion respectively, representing a 217% increase over five years.
Source: “Table 1055. Electronic Shopping and Mail-Order Houses—Total and E-Commerce Sales by Merchandise Line,” Statistical Abstract of the United States: 2011, page 663, U.S. Census Bureau, available online here in a spreadsheet format, and here as a PDF file.
One word of clarification to help prevent any confusion about just what is being presented here. The data in the source table are provided in two columns per year, the first one called “Total,” and the second is “E-Commerce”. The column headed “Total” refers to the total sales for the industry “Electronic Shopping and Mail-order Houses,” [NAICS 4541], and the second column is the e-commerce portion of that industry’s total. Do not confuse the “Total” column for a measure of total sales of the product line listed in that row. It is, rather, the total sales of that product line made electronically and through mail-order houses.
Original Source: U.S. Department of Commerce, Bureau of the Census.