Gluten-Free Foods

Our posts lately have covered such markets as Gluten-Free Foods, Headphones, Gaming Software, Co-ops, Deer Breeding, Canned Pumpkin, and Restaurants. You really should see what you’re missing over at our new location HERE.

Come on over, take a look and search for the size of the market you’re interested in knowing more about. Below is a copy of today’s market size post:

Gluten is a protein found in various cereal grains, most notably wheat. This protein makes for the elastic texture of dough. It is also a protein that must be avoided by those with celiac disease, a condition which seriously interferes with the body’s ability to absorb nutrients. An in-depth epidemiological study whose findings were publishied in 2003 found that one in ever 133 people in the United States suffers from celiac disease. Celiac disease sufferers and their immediate families are a natural market for gluten-free foods and the food industry has been increasing the number of gluten-free products on the market at a rapid pace in recent years. Those gluten-free offerings include breads, cookies, crackers, breakfast cereals, and cake mixes.

Today’s market size is the estimated size by value of the gluten-free market in the Untied States.

Geographic reference: United States
Year: 2011
Market size: $6.3 billion
Source: Keith O’Brien, “Beat the Wheat,” The New York Times Magazine, page 50, November 27, 2011, available online here.
Original source: Spins, a market research firm.
Posted on November 30, 2011


Medical Marijuana

Our posts lately have covered such markets as Streaming Video, Auto Repair Services, Public Transportation, Coupons, Crushed Stone and today’s topic, Medical Marijuana. You really should see what you’re missing over at our new location HERE.

As of March 2011 there were laws in seven U.S. states that made it legal to sell and use marijuana for medicinal purposes. Those states were California, Colorado, Michigan, Montana, New Mexico, Oregon, and Washington. Four additional states and the District of Columbia are scheduled to open markets for medical marijuana before the end of 2011: Arizona, Maine, New Jersey, Rhode Island and the District of Columbia. The laws regulating the sale and use of marijuana in these states vary widely which makes tracking the market a complicated task. But as a fast growing market the motivation to track it is present. And the task is made easier by the fact that marijuana is a highly regulated commodity and is therefore tracked carefully by most of the states in which its use for medical purposes is legal.

Today’s market size is the estimated value of marijuana sold legally in the United States. As a point of comparison, and according to the source, the sale of Viagra in the United States in 2010 was valued at $1.93 billion.

Geographic reference: Select States within the United States
Year: 2011
Market size: $1.7 billion
Source: Wayne Heilman, “Report: Medical marijuana sales to reach $1.7B this year,” The Gazette, Colorado Springs, March 24, 2011, available online here.
Original source See Change Strategy and Medical Marijuana Markets

Market for Planes and Boats

We are posting daily market sizes on our newly located blog, which is here. In the last week or so we’ve covered such markets as the airline business, recreational boating in Michigan, salt and reverse mortages. You really need to browse through the posts to get a feel for the breadth of coverage.

Come get your daily market size fix at our new location!

A bunch of markets…

Well, since the middle of May we’ve been posting market size items on our new blog site only. It is here!

We’ve covered such things as Agrochemicals in India, VOIP, Mushrooms and Steel.
Don’t miss out on the daily posts that appear at our new location, here.

Flood Insurance Program

With flood waters inundating so many in the Mississippi River Valley and with spillways being opened to try and midigate the damage further downstream, we turn today to the size of the United State’s National Flood Insurance Program (NFIP), run by the Federal Emergency Management Agency (FEMA). The program was designed to provide a shared pool of resources that could help and reduce the high cost of disaster assistance resulting from flooding along the national waterways.

NFIP is not only an insurance program but a floodplain management and mapping program. Participation is NFIP is voluntary at the community level, with a couple of exceptions. One is for properties in officially designated flood plains on which a mortgage is held. Banks require the purchase of flood insurance for suchproperties on which they hold the mortgage. Another exception to the voluntary nature of this program is the fact that those who receive financial assistance from the federal government following a Presidential declaration of disaster may then be required to purchase flood insurance through NFIP.

Today’s market size is the total amount paid in premiums to the NFIP in 1990 and 2010 as well as the number of policies in force in those years.

Geographic reference: United States
Year: 1990 and 2010
Market size: Come to our new location to see more and get links to further information yet.

Luxury Car Market in China

Rolls Royce Hood
Today’s market size post offers the size of the Chinese luxury automobile market in 2010. Come and take a look. Our blog site has moved HERE.

The market size comes from the business section of the May 15, Detroit Free Press. And while the photo we have here, taken at the 2011 International Auto Show, is the hood of a Rolls-Royce the leading luxury car brand in China is another…

Space Shuttle Services

Today’s market size is a bit of an exercise in guessing the low-end, ball park size of a market for space shuttle services for the coming few years. We base this estimate on three things, (1) NASA’s labor commitments to the International Space Station (ISS) between 2011 and 2017; (2) the per astronaut cost to NASA of a ride to and from the ISS on the Russian Soyus Spacecraft, and (3) a contract signed by NASA to contract with SpaceX, a private company, to provide cargo delivery services to the ISS. Clearly, this simple estimate is only an approximation of the potential of this market. Defined more broadly—to include, for example, what is often called space tourism—the market size in coming years is much larger.

What we present here is the minimum market size for shuttle services to the ISS based on NASA demand that grows out of the United State’s closing down of its own Shuttle Program.

Happy final journey, Shuttle Endeavor!

Geographic reference: World
Year: 2012—2017
Market size: The rest of this post is at our new site. Join us there.